What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and deliver information to website owners.
How Cookies Work
When you visit a website, the site sends a cookie to your browser. Your browser stores the cookie and sends it back to the website on subsequent visits. This allows the website to "remember" your preferences, login status, shopping cart contents, and other information.
Why We Use Cookies
PixelThrive uses cookies and similar tracking technologies for several purposes:
- To ensure our website functions properly and efficiently
- To remember your preferences and settings
- To understand how you use our website and improve your experience
- To analyze website traffic and performance
- To deliver personalized content and advertisements
- To enhance security and prevent fraud
Your Control: You have the right to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. See the "Manage Your Cookies" section below for more information.
How We Use Cookies
PixelThrive uses cookies to provide, improve, and promote our services. Here's how we use different types of cookies on our website:
Essential Website Functions
Some cookies are essential for our website to function properly. These cookies enable core functionality such as:
- Secure login and authentication
- Remembering items in your shopping cart or inquiry form
- Enabling interactive features like forms and comment sections
- Maintaining your session as you navigate the site
- Ensuring security and preventing fraud
Performance & Analytics
We use cookies to collect information about how visitors use our website, including:
- Which pages are most and least popular
- How visitors navigate through the site
- How long visitors spend on each page
- Where visitors are located geographically
- What devices and browsers are being used
This information helps us improve our website structure, content, and user experience.
Functionality & Personalization
Cookies help us remember your preferences and provide personalized features:
- Remembering your language and region preferences
- Customizing content based on your interests
- Recognizing you when you return to our site
- Storing your cookie consent preferences
Marketing & Advertising
With your consent, we may use cookies to:
- Deliver relevant advertisements on our site and third-party platforms
- Track the effectiveness of our marketing campaigns
- Prevent you from seeing the same advertisement repeatedly
- Understand which marketing channels bring visitors to our site
Types of Cookies
Cookies can be categorized in several ways. Here are the main types we use:
By Duration
- Session Cookies: These temporary cookies expire when you close your browser. They help us track your actions during a single browsing session, such as items in your shopping cart.
- Persistent Cookies: These cookies remain on your device for a set period (from days to years) and are activated each time you visit our website. They remember your preferences and actions across multiple sessions.
By Source
- First-Party Cookies: These cookies are set directly by PixelThrive and can only be read by our website. We use them to provide core website functionality and improve your experience.
- Third-Party Cookies: These cookies are set by external services we use (like Google Analytics, Facebook Pixel, etc.). They help us with analytics, advertising, and social media integration.
By Purpose
- Strictly Necessary Cookies: Essential for the website to function. Cannot be disabled without severely affecting site functionality.
- Performance Cookies: Collect anonymous information about how visitors use our website to help us improve its performance.
- Functional Cookies: Remember your preferences and choices to provide enhanced, personalized features.
- Targeting/Marketing Cookies: Track your browsing activity to deliver relevant advertisements and measure campaign effectiveness.
Cookies We Use
Below is a detailed list of the cookies currently used on our website:
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| pixelthrive_session | Maintains user session and login status | Session | |
| cookie_consent | Stores your cookie consent preferences | 1 year | |
| language_preference | Remembers your language selection | 1 year | |
| _ga | Google Analytics - distinguishes users | 2 years | |
| _gid | Google Analytics - distinguishes users | 24 hours | |
| _gat | Google Analytics - throttle request rate | 1 minute | |
| _fbp | Facebook Pixel - track conversions | 3 months | |
| _gcl_au | Google Ads - conversion tracking | 3 months |
Note: This list may be updated from time to time as we add or remove services. We recommend checking this page periodically for the most current information.
Third-Party Cookies & Services
We partner with trusted third-party services to enhance our website functionality and improve your experience. These services may set their own cookies on your device.
Analytics Services
- Google Analytics: Helps us understand how visitors interact with our website. Privacy Policy | Opt-out
- Hotjar: Provides heatmaps and session recordings to improve user experience. Privacy Policy
Marketing & Advertising
- Google Ads: Enables conversion tracking and remarketing campaigns. Ad Settings
- Facebook Pixel: Tracks conversions and enables targeted advertising on Facebook and Instagram. Privacy Policy
- LinkedIn Insight Tag: Measures website conversions and enables LinkedIn advertising. Privacy Policy
Social Media Integration
- Social Media Buttons: If we include social media sharing buttons, these platforms may set cookies even if you don't click them. Please review their privacy policies:
Content Delivery
- YouTube: If we embed YouTube videos, Google may set cookies. Privacy Policy
- Vimeo: If we embed Vimeo videos, cookies may be set. Privacy Policy
Important: PixelThrive does not control third-party cookies. These companies have their own privacy policies and cookie policies. We encourage you to review them to understand how they collect and use your information.
How to Manage Your Cookies
You have several options to control and manage cookies on your device:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- View which cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies from specific websites
- Block all cookies from being set
- Delete all cookies when you close your browser
Browser-Specific Instructions
Here's how to manage cookies in popular browsers:
-
Google Chrome: Settings → Privacy and security → Cookies and other site data
Chrome Cookie Settings -
Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
Firefox Cookie Settings -
Safari: Preferences → Privacy → Manage Website Data
Safari Cookie Settings -
Microsoft Edge: Settings → Cookies and site permissions
Edge Cookie Settings
Mobile Devices
- iOS (iPhone/iPad): Settings → Safari → Block All Cookies
- Android: Settings → Privacy → Clear browsing data
Ad Personalization Opt-Out
You can opt out of personalized advertising through:
- Digital Advertising Alliance (DAA)
- European Interactive Digital Advertising Alliance (EDAA)
- Google Ad Settings
- Facebook Ad Preferences
Warning: Blocking or deleting cookies may impact your experience on our website. Some features may not function properly, and you may need to re-enter information or adjust preferences each time you visit.
Your Cookie Choices
We respect your right to control how cookies are used on your device. Here are your options:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner at the bottom of the page. You can:
- Accept All Cookies: Allow all cookies including analytics and marketing cookies
- Decline: Only essential cookies will be used (some features may be limited)
- Customize: Choose which categories of cookies you want to accept
Change Your Preferences
You can change your cookie preferences at any time by:
- Clicking the cookie settings link in our footer
- Clearing your browser cookies (you'll see the consent banner again on your next visit)
- Using your browser's cookie management tools
Do Not Track (DNT)
Some browsers offer a "Do Not Track" (DNT) signal. While we respect your privacy choices, there is currently no industry standard for responding to DNT signals. We continue to monitor developments in this area.
Impact of Disabling Cookies
If you choose to disable cookies, you may experience:
- Difficulty logging in or staying logged in
- Loss of personalized settings and preferences
- Limited functionality on interactive features
- Less relevant content and advertisements
- Slower performance and repeated form submissions
Essential cookies cannot be disabled as they are critical for the website to function properly.
Other Tracking Technologies
In addition to cookies, we may use other technologies to track your usage:
Web Beacons (Pixels)
Web beacons are tiny graphics (1x1 pixel) embedded in web pages and emails. They help us:
- Track email opens and click-through rates
- Understand which content is most engaging
- Measure the effectiveness of our campaigns
- Deliver targeted advertising
Local Storage
We may use HTML5 local storage and session storage to:
- Store user preferences locally on your device
- Cache data to improve website performance
- Enable offline functionality
Device Fingerprinting
We may collect information about your device (browser type, operating system, screen resolution, etc.) to:
- Detect and prevent fraud
- Optimize our website for different devices
- Provide device-specific features
Server Logs
Like most websites, our servers automatically record certain information, including:
- IP address
- Browser type and version
- Referring URL
- Pages visited and time spent
- Date and time of access
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons.
How We Notify You
When we make significant changes to this policy, we will:
- Update the "Last Updated" date at the top of this page
- Display a prominent notice on our website
- Send an email notification to registered users (for material changes)
- Request renewed consent if required by law
Your Responsibility
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.
Previous Versions
If you would like to review previous versions of this Cookie Policy, please contact us at [email protected]
Questions About Cookies?
If you have any questions about our use of cookies or this Cookie Policy, please don't hesitate to contact us:
Contact Information
- Email: [email protected]
- Legal Inquiries: [email protected]
- Phone: +91 9461384427
- Business Hours: Monday - Friday, 9:00 AM - 6:00 PM IST
Mailing Address
PixelThrive Digital Solutions
Data Protection Officer
Siliguri, West Bengal 734001
India
Related Policies
For more information about how we handle your data, please review:
- Privacy Policy - How we collect, use, and protect your personal information
- Terms of Service - The legal agreement governing use of our services
Data Protection Rights: If you have concerns about how we handle your data or wish to exercise your privacy rights (access, deletion, correction), please contact our Data Protection Officer using the information above.
Still Have Questions?
Our team is here to help you understand how we use cookies and protect your privacy.
Contact Us